Content marketing is a marketing technique in which companies publish content intended to offer the target group added value. Among other things, content marketing aims to improve the public’s perception of the company and to bind customers to the company.
Content marketing is one of the instruments of inbound marketing. This aims to offer potential customers relevant content when searching for information on the web.
In contrast to outbound marketing, this content is not presented on advertising banners, which the user can hardly avoid (push marketing). …
The truism that “data is the new oil” is largely uncontroversial at this point. You almost certainly use some data analytics to derive insights for your business. How fine-grained is your analysis, though? Do you know which customers made the most purchases from you in the previous quarter? What price did they pay for each item? Which customers are your most valuable in terms of their loyalty to your business? You need a way to get highly specific information so you can derive actionable insights to drive your business forward.
Fortunately, you can answer questions like the ones above easily with business intelligence tools, even if you don’t have much of a technical background. They provide flexibility since you can track your sales, quotes, purchases, stock, orders, requests and anything else you may want to keep an eye on as your needs evolve. Even better, BI tools put all this information at your fingertips online, ready to be accessed at any time. Whether you’re just starting out, looking to grow or getting ready to scale up massively, you should be taking advantage of business intelligence tools. …
Essentially a quantum computer is a machine that takes advantage of the weird properties that quantum physics gives to subatomic particles, such as electrons and photons.
Over the past two decades there has been a lot of interest in the hope that quantum physics could one day be used to solve problems that have long eluded even the most powerful conventional supercomputers.
This interest has been fuelled by the famous “factoring problem”. This is the idea that a quantum computer could take two large prime numbers — both over 100 digits long — and multiply them together in order to get the answer to a simple equation (the prime factors) like 3 times 5. Classically, when trying to multiply numbers with this many digits, it can take a supercomputer thousands of years to calculate the answer. …
Having an academic background — completing a PhD in mathematics in Paris, being a Research Fellow at Oxford — teaching and learning online is natural. I’m passionate about sharing knowledge.
Ever since I made a switch from pure mathematics to data science, machine learning and AI, I was looking for educational materials discussing how to become a data scientist. It was easy to find algorithms and methods to learn, data to use in ML project, but no guide on how to start your new career.
A couple of years forward, going through this road myself, I’ve decided to create a course that would answer my own questions from when I was starting. …
Can a robot replace a human being? The answer is not clear.
Have you ever wondered how an engineer designs things?
What do engineers do? What do they think? What is the logic behind their decision? How do they solve problems?
I understand that most people are not engineers and they are curious about how things are designed and how engineering works.
Most people think that engineers are in the back room, where they have a big table full of parts and they place them together in some way. Of course, this is an oversimplification.
Engineers have to think in a different way than ordinary people. They have to have a special mindset and be able to solve problems in a different way. In this blog post, I will touch on some of the interesting things that I’ve learned from my experience as an industrial engineer. …
Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems.
In computer science, it is defined as intelligence demonstrated by an artificial entity. In short, AI is a machine that thinks like a human.
The use of AI has been gaining traction in recent years and with good reason. AI can perform tasks that humans alone cannot do. As AI technology grows and develops, our understanding of it will continue to evolve.
Here are some of the ways businesses are using AI to their advantage.
Customer service is one of the most important aspects of running any business. There is no way to avoid the fact that you will have to deal with angry customers, rude customers and people who want to return products. AI can help with all of these issues. When a customer calls in with questions or returns an item, AI can help to answer questions and assist with the return process. AI can also help to screen for fraud in customer service calls. …
Primer has won a multi-million dollar contract from the U.S. Air Force and U.S. Special Operations Command to develop and enhance the machine learning platform to automatically identify and assess suspected disinformation.
“We’ve already begun work on this 12-month contract and are seeing promising results in our ability to cluster and evaluate claims.
Our platform can already read and write in English, Russian and Chinese to automatically unearth trends and patterns across large volumes of data, and we will tailor this to provide a continuously updating dashboard for Air Force and Special Operations commanders. …
Finalists for 2020 Online Journalism Awards have been announced and among them is Sophi: the secret weapon of Canada’s national newspaper.
The Globe and Mail’s digital properties are powered by an AI engine called Sophi that autonomously curates 99 per cent of our content.
Sophi has been trained by editors to understand what is relevant to each page (e.g., the homepage vs the business section page) as well as which articles are not appropriate.
The newsroom still works with a version of Sophi as a support for its decisions and an analytics tool, because human editors still curate the top three story packages on the home page and the business page. The editors also have the option to override decisions made by Sophi if necessary.
Have a look here to learn more about Sophi:
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If you are thinking of improving your training in any discipline, this article is for you. I will cover most demanded subjects such as programming, finance, languages, accounting, leadership, entrepreneurship, big data, marketing, and more.
Coursera is one of the most popular learning platforms, with over 43 million students. It offers 4,000 courses and over 300 specializations from the best institutions and companies around the world.
Let’s begin our review of the most popular 32 courses on Coursera right now with a list.
The most popular courses on Coursera are mostly related to Data Science and Machine Learning. This is no surprise as Coursera has started with its co-founder Andrew Ng, a Stanford professor, running a Machine Learning course. His course is still number one. …
Coursera is my favourite online education platform and now they are running an amazing 50% discount if you start learning together with a friend. Give 50% discount to receive a 50% discount!
Coursera offers fantastic courses: you can get education from Google, IBM or Stanford. Whether you’re interested in data science, AI or business, you’ll find something for you.
If you’re looking for inspiration, you can start with the following top 10 most popular courses: