What is content marketing?
Use content marketing in 2021.
3 min readDec 4, 2020
Content marketing is a marketing technique in which companies publish content intended to offer the target group added value. Among other things, content marketing aims to improve the public’s perception of the company and to bind customers to the company.
Content marketing is one of the instruments of inbound marketing. This aims to offer potential customers relevant content when searching for information on the web.