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Our organization is new to content marketing — interview
AI content marketer answers questions about content marketing campaigns.
The following interview was done with AI thanks to Contentyze
Our organization is new to content marketing — where do we start? — but we’ve just finished our first content campaign for the year. We don’t have any major content campaigns planned for this year, but we’re going to go a little deeper into the research, writing, and delivering story ideas with both our writers in the studio and our designers and product managers in the office.
You’ve alluded to having a first impression, but have you had a chance to trade notes with other content creators on how to go about it?
We’ve been doing some deep research and have been sharing notes with everyone, but we’re not working on a formal partnership or anything yet.
What’s the biggest mistake that content creators make when they try to hit the ground running?
The biggest mistake is the self-imposed “show up first and ask questions later” mentality. The thing is, that’s not how the world works. The world doesn’t work like that, and if you try to do that, you’re going to be annoyed and frustrated by the people who are…