Business influencer marketing

Guide to influencer marketing for small businesses.

Influencer marketing has been on the rise since the start of the 2010s with social platforms like Facebook, Twitter, LinkedIn, YouTube dominating the communication channels worldwide. It was regarded at first as purely consumer platforms and businesses were reluctant to build their following.

However, with the rise of online celebrities, influencers, it became clear how massive audience can help boost sales and brand awareness. Brand deals became a great monetisation…