Business influencer marketing

Guide to influencer marketing for small businesses.

Influencer marketing has been on the rise since the start of the 2010s with social platforms like Facebook, Twitter, LinkedIn, YouTube dominating the communication channels worldwide. It was regarded at first as purely consumer platforms and businesses were reluctant to build their following.

However, with the rise of online celebrities, influencers, it became clear how massive audience can help boost sales and brand awareness. Brand deals became a great monetisation source for influencers advertising products and for brands raising their brand awareness and increasing sales. E-commerce and large international brands were especially eager to use influencers to promote their products as they had a clear ROI.

But about small businesses? Can small to mid-size businesses also partner with influencers? The answer is definitely yes, so let me tell you how to do it.

Business Influencer Marketing — a guide to influencer marketing for small businesses

4 Types of influencers

First of all, let’s start with discerning four types of influencers based on their following:

• Nano influencers: below 10,000 followers;
• Micro influencers: between 10,000 and 100,000 followers;
• Macro influencers: between 100,000 and…