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Build a great product and sell it
The Art of Building Awesome Things and Selling Them
How to make people care about your product? If you’re on the cusp of releasing a new product, you probably wonder about that all the time. Let’s say that you’re building an online dating site. In order to have successful dating, you need to create a product that people want to use and engage with. So what does that look like?
A product that people want to use
The goal of any product is to help people meet their needs. The way you get people to make a choice is to make a compelling offer that is appealing. But when it comes to your online dating site, the best way to make a compelling offer is to create a great product. The key is to create a product that people want to use.
Let’s walk through how this works. Say you’re a brand new dating site, and you want to attract users who are already using your competitors. The first thing you need to do is determine how to best present the benefits of your site. You should be looking at several metrics to determine what type of user you want to attract:
1. The number of people who have visited the site in the last month
2. The average number of times people have visited the site in the last month
