Build a Content Strategy for yourself or your brand
Each of one is a brand, especially if you’re a freelancer or running a company. However it also applies to anyone, as people view us through what we post on social media. If you want to have a successful career in 2020, you should build a consistent content strategy.
What is a content strategy
Content strategy is a framework for whatever you post online: from writing texts to recording YouTube videos. It’s also about how you distribute your content: how often you post on LinkedIn, Twitter, Facebook. The goal of content strategy is to create meaningful, cohesive, engaging, and sustainable content.
At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers.
Your strategy helps you to identify what already exists, what should be created and, more importantly, why it should be created.
As with any plan, content strategy will change with time, but it’s not a daily plan. It’s more looking forward to the next couple of weeks or months, and acting according to plan in order to maximise your exposure, visibility or sales.
First steps to build a content strategy
By writing down your reasons for creating content, the risks involved, and your vision of what success will look like, you are much more likely to gain traction and be successful.
Also only cohere content strategy can help take your business to another level.
There are four steps to consider:
- Identify your Content Goals: what content is required to successfully execute your core strategy. It includes characteristics such as messaging architecture/distribution, intended audience, and voice and tone to deliver your messages in.
- Outline the Roles and Workflow: how you should approach your content delivery on daily basis, who does what, what’s your content divided into.
- Determine Structure: how content is prioritized, organized, and accessed. Focuses on the content itself, including mapping messages to content, content bridging, and creating detailed page tables for what goes where.
- Identify Policies and Standards: write down policies, standards, and guidelines that apply to content and its lifecycle, as well as how you will sustain and evolve your content strategy.
Building a relevant content strategy includes thinking about content lifecycle. What will you use in a give period of time, what can be re-used and when.
It comes down to thinking about distribution cycle. It’s important to stay up-to-date and and remain factual. When new information becomes available, update your content or archive it.
Think about how different pieces of content interact. Maintain a repository of content for later use. You will be amazed how much of the content can be re-used later on with new informations. Gary Vee is able to create over 50 pieces of content from a single video from short texts, Facebook and Instagram posts to longer YouTube videos. It’s all about efficiency and creativity.
Map your current distribution channels and think how one can influence the other. Can you create a YouTube video out of a Medium text. Can you write a blogpost from a social media post. Can you use a Medium post to build content on your other channels. Options here are limitless.
Put everything on paper, as verbal content strategy is not enough and you’ll have something to go back to every now and then.
Content is about being creative so don’t be afraid of being bold.