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Build a Content Strategy for yourself or your brand
Boost your visibility with content marketing.
Each of one is a brand, especially if you’re a freelancer or running a company. However it also applies to anyone, as people view us through what we post on social media. If you want to have a successful career in 2020, you should build a consistent content strategy.
What is a content strategy
Content strategy is a framework for whatever you post online: from writing texts to recording YouTube videos. It’s also about how you distribute your content: how often you post on LinkedIn, Twitter, Facebook. The goal of content strategy is to create meaningful, cohesive, engaging, and sustainable content.
At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers.
Your strategy helps you to identify what already exists, what should be created and, more importantly, why it should be created.
As with any plan, content strategy will change with time, but it’s not a daily…
